Charlie is a boy who is full of spirit and loves to be outside riding his bike and looking for adventure at every turn. He represents the kid in all of us and all around us. He wants to grow up to be a pilot.
(Charlie with the original "Charlie's Coat")
Charlie's mom, Tracy, (founder of Charlies Coat) is a pediatric nurse practitioner who also wants him to grow up to be a pilot. She is a realist who knows that the biggest health risk that Charlie faces is an unintentional accident. And, in fact, he is most likely to be injured or killed in a motor vehicle related accident, quite possibly as a pedestrian. The latest CDC report tells us that in 2013, motor vehicle traffic-related injuries resulted in 33,804 deaths, accounting for 17.5% of all injury deaths. Of these, 1022 were children between the ages of 1 and 14. And one in every five of these children under the age of 14 who were killed in traffic crashes were pedestrians. http://www.cdc.gov/injury/images/lc-charts/leading_causes_of_injury_deaths_unintentional_injury_2014_1040w740h.gif
So, being a person of action, she looked for ways to increase his safety. Among the Safety Reminders for pedestrians recommended by the National Highway and Transportation Safety Board is to "wear bright clothing during the day and wear reflective materials at night".
And so the idea for Charlies Coat was hatched.
Tracy in an adult sized Charlies Coat